I often think that we CMKers have taken our motto of "making things simple" to another level. We like to make things idiot proof. But somewhere along the line, unconsciously & unintentionally it manifests itself as "other function proof".
With all the "simplicity", Marketing'ers must definitely feel like 2 year olds learning Ba-Ba Black Sheep in school in our presentations. (No snide remarks about Marketing, even though restrain is tough!!).
When asked questions that are uncomfortable or something we can't put our buck on, we say "Oh! That's technical in nature (you won't understand it?). I can take you thru it separately later (later when? later never?)".
I mean c'mon. Who are we trying to kid? For Christ's sake, both CMKers and Marketing'ers hail from the same echelons of excellence - the IIMs.
I finally quelled my embers thinking that it must be that CMKers are from 'Indian' Institute of Management whereas Marketingers are from 'Idiots' Institute of Management! See, so simple again :).
How vanities come by - even with an honest intent and whole-hearted commitment.
With all the "simplicity", Marketing'ers must definitely feel like 2 year olds learning Ba-Ba Black Sheep in school in our presentations. (No snide remarks about Marketing, even though restrain is tough!!).
When asked questions that are uncomfortable or something we can't put our buck on, we say "Oh! That's technical in nature (you won't understand it?). I can take you thru it separately later (later when? later never?)".
I mean c'mon. Who are we trying to kid? For Christ's sake, both CMKers and Marketing'ers hail from the same echelons of excellence - the IIMs.
I finally quelled my embers thinking that it must be that CMKers are from 'Indian' Institute of Management whereas Marketingers are from 'Idiots' Institute of Management! See, so simple again :).
How vanities come by - even with an honest intent and whole-hearted commitment.
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