A Mother is really God on this planet

I have been in the Philippines for most of this week doing consumer research on diapers. It's been a mind opening visit!!

This was the first time I actually visited and saw my consumers. Saw them in flesh and blood and tried to understand what my product really means to them. There's something surreal about a Mom embracing her kid. The smile on the baby's face upon seeing its mother, the smile on the mother's face seeing her baby laugh, speak his baby prattle, do those silly baby things - that's what I'd truly call a Kodak moment :).

My personal learnings are noted here. The business learnings will be compiled in some word document which just won't ever be able to do justice to what a Mom can do for her kid.

1. Only a Mother can make the unconditional sacrifices that she does. I met moms, educated women in their 20s, who had dreams of their own and everything needed to achieve them, who just let them go in a flash to raise their kids.
   
   
2. We, the ones with those fancy looking cars and fat looking figures in the banks, crib about our lives and how difficult it is. It's just surprising how time n again life throws me into these situations where you realise how grateful I should be for what I have.
   I met moms who lived in as abject conditions as you can imagine. Moms who had no guarantee that their husband will earn money the coming week. And yet, she only gave the best to her kid - food, diapers, soap, milk - you name it!!
   For them there was no concept of "I/me" - it was all "You".

I suddenly feel so much respect for my business and brand. In our own small way, we are helping millions of mothers around the world take care of their babies and is something I am really really proud of :).

Even with a million adjectives, I still won't capture that mother-child relationship for what it is. Call it love, belongning, acceptance, safety - whatever...there is nothing quite like a Mother :).

Love ya Mama...And innumerable but insufficient Thank You's.